Writing Services for Content Marketers and Agencies
You Do The Marketing. We Provide The Content. Your Agency Grows.
So, I'm talking to my friend Federica the other day. She owns an advertising agency in the Pacific Northwest specializing in inbound content marketing services, including content creation. Her agency does a sizable radio, tv, and print ad business, but her inbound content marketing services are really taking off — her team was recently recognized as a leading agency partner by HubSpot.
Like a lot of inbound marketing agencies, her team excels at web and mobile design, using the right tools to drive traffic to her clients' sites and then moving visitors farther along the customer-buying journey with content assets like blog posts, ebooks, and research papers. The idea is to create content that attracts and converts visitors into marketing qualified leads, and then close them into becoming customers.
But content creation is another matter. The volume and industry-specific quality of her clients' content requirements is simply overwhelming. Federica's agency can design beautiful sites in a snap and market like nobody's business — but no one on her team has the skills to create and package content across web, mobile, app, and print platforms, and none are strong in information architecture, usability experience, and content strategy.
Content without content strategy is nothing more than noise that discredits your company and brand. Client content must align with the goals of the organization and be informed by content strategy — that upfront pre-launch work, such as information architecture, usability studies, and stakeholder feedback, that informs good site navigation and ensures a friendly and effective experience for end-users.
Having copywriters who understand content strategy, usability experience, and information architecture is an essential quality requirement that content mills can never offer. Solid content creation is an outgrowth of solid pre-launch content strategy, and the two are always connected.
The Best Way for Agencies to Handle Content Concerns
Copywriters Who Understand Content Strategy
Hi, I'm Dom Crincoli. After starting my career as a journalist and regular contributor to The New York Times, I've built my reputation as a corporate communication, content strategy, and marketing consultant during the past 20 years, helping organizations you'd recognize achieve their employee communication, content marketing, and intranet engagement goals.
Advertising and marketing agencies I knew were building client sites with very little content strategy, information architecture, and end-user feedback while complaining about bottlenecks from content-related concerns. So I combined these skills to form Crincoli Communications in 2009. Now agencies offload the copywriting and content work they don't enjoy doing to me — and I have the opportunity to do what I love.
Offloading to copywriters who understand info architecture will free you up to focus on what you do best while growing your agency with sites that build your reputation. You'll build better sites in less time, spend more time getting new clients, and make more money rather than classifying, chasing, and writing content.
How We Work Together
We talk about your vision and goals. I'll ask about your current process, your biggest content-related challenges, and what you could be doing with the time you'd save by offloading this work.
We go over options for working together on your next design project. I'll send you three different content strategy options and levels of service — you pick the one that's perfect for you, your agency, and your brand.
Once we're aligned, I'll put a final estimate together detailing our scope of work that you can fold into your overall proposals or provide to your client separately.
We join you at the initial sales or project kickoff meeting, in-person or virtually. You'll present your design proposals with confidence, knowing all content-related concerns will be addressed thoroughly.
Choose Your Package
Standard Package
- Stakeholder report: maps out project content goals and success metrics
- Information Architecture (IA): card sorts and reverse sort research to redesign navigation and page layout
- Site Review Report: high-level usability, design, and content improvement suggestions
- Content Improvement Report: Excel spreadsheet mapping recommendations to page URLs and content owners
- Persona Creation: audience profiles to ensure content reaches the right segments
Advanced Package
- Everything in the Standard Package
- Content Marketing Communication & Lead Generation Plan
- Copywriting Reboot/Refresh: breathes new life into existing site content
- Continuous Improvement & Iterative Design Support
- One-on-one coaching sessions for online writing
Premium Content Creation
- Blog posts in your clients' own unique voice
- Long-form content: eBooks, white papers, and research studies
- Digital and print newsletters; email and social media campaigns
- Content maintenance and copywriting refresh
- Content SEO, sharing, promotion, and digital press releases
- Content marketing measurement and iterative improvement
What Others Have Said
"Outstanding service. We were looking for an efficient low-cost service to help market our brand and presence in the New York Market and Dom and his team hit the mark. Dom's ability both on developing a marketing strategy as well as designing our blog and website were top-notch. Dom is an asset to any organization and I would highly recommend his services."
"I highly recommend Dom Crincoli and Crincoli Communications Consulting. We recently asked Dom to help us with our communication strategy and rebranding project, and the results were spectacular. He was able to deliver strategic content and business results, accomplishing this within an extremely tight time frame and within budget. He is creative and professional, and worked with our employees like he was part of our organization, not an outside consultant. Dom is a gifted writer and communicator: That is why we refer to him as our 'write' knight!"
"Dom's expertise with content strategy and content creation has taken my business to the next level, transforming my website into an SEO-friendly lead generation vehicle that highlights our thought leadership. Now, with Dom's help, I've found my voice through blogging and I'm producing and promoting content that converts — content that gets read and shared among our friends and colleagues and helps build my business."
"I retained Dom's services for content marketing, business development and lead generation. Dom created a content marketing strategy and tactics that worked to build my business and the authority of my company's offerings with clients. He creates content that converts and was exceptionally flexible and responsive."
Ready to Eliminate Content-Related Concerns?
Seize the opportunity to eliminate content-related angst on your next client site redesign project — once and for all — so you can focus on building your awesome agency.
Reserve Your Confidential Consultation