Content Marketing and Writing for Business and Non-Profits
We Provide Inbound Marketing. You Provide Leads for Sales. Your Business Grows.
You've been here before. You're a business owner or a corporate marketing professional, so you've no doubt heard of inbound marketing. Everybody says you need it. But who has the time when you're threatened with being pulled under by 20 other equally-important priorities?
Sales and marketing are fully integrated at your company and your sales folks are leaning hard on you for more and better-qualified leads. Most of the marketing advice we receive is worthless. But inbound marketing is different.
Inbound marketing is a proven methodology for the digital age. In contrast to tired outbound tactics like buying email lists and paying for leads, inbound marketing helps businesses generate sales leads online through the creation of remarkable content that pulls people in to interacting with your product or service.
Original, created content is the cornerstone of inbound marketing strategy. Content without strategy is nothing more than noise that discredits your company and brand. That's why it's essential to create targeted, strategic content that answers your customers' questions and speaks to their needs.
What if there was a no-hassle way to offload your content marketing and content creation efforts so you could focus on the other things vying for your attention? What if you had a team of professional writers creating industry-specific content that's on-brand and in your own voice?
The Best Way for Companies to Handle Content Concerns
Copywriters Who Understand Content Strategy
Hi, I'm Dom Crincoli. After starting my career as a journalist and regular contributor to The New York Times, I've built my reputation as a corporate communication, content strategy, and marketing consultant during the past 20 years, helping organizations you'd recognize achieve their employee communication, content marketing, and intranet engagement goals.
Many business owners and corporate marketing professionals I knew were building or redesigning their sites with very little content strategy, information architecture, and end-user feedback while experiencing bottlenecks from content-related concerns. So I combined these skills to form Crincoli Communications in 2009.
We'll work with you to create industry-specific content in your own unique voice and then position it across desktop, tablet, mobile, and app platforms so that it gets read and shared effectively by the customers and prospects who need it most. You'll offload content-related concerns to copywriters who understand content strategy, content creation, user experience, and information architecture.
How We Work Together
We talk about your company's vision and marketing goals. I'll ask about your current process, your biggest content-related challenges, and what you could be doing with the time you'd save by offloading this work.
We go over options for working together on your next marketing project. I'll send you three different content marketing or content strategy options and levels of service — you pick the one that's perfect for you and your company.
Once we're aligned, I'll put a final estimate together detailing our scope of work. Once approved, we can join your team at the initial project kickoff meeting, in-person or virtually.
You'll pursue your marketing goals with confidence, knowing all content marketing and content-related concerns will be addressed thoroughly and efficiently.
Choose Your Package
Standard Package
- Website design or redesign using an industry-leading CMS platform optimized for ongoing, iterative marketing improvements
- Stakeholder report: maps out project content goals and success metrics
- Information Architecture (IA): card sorts and reverse sort research to redesign navigation and page layout
- Site Review Report: high-level usability, design, and content improvement suggestions
- Content Improvement Report: Excel spreadsheet mapping recommendations to page URLs and content owners
- Persona Creation: audience profiles to ensure content reaches the right segments
Advanced Package
- Everything in the Standard Package
- Inbound Marketing Communication & Lead Generation Plan: iterative, ongoing continuous improvement plan
- Copywriting Reboot/Refresh: breathes new life into all kinds of content on your site
- Continuous Improvement & Iterative Design Support
- One-on-one coaching sessions for online writing
Premium Content Creation
- Blog posts in your own unique voice
- Long-form content: eBooks, white papers, and research studies
- Digital and print newsletters; email and social media campaigns
- Content maintenance and copywriting refresh
- Content SEO, sharing, promotion, and digital press releases
- Inbound/content marketing measurement and iterative improvement
What Others Have Said
"Outstanding service. We were looking for an efficient low-cost service to help market our brand and presence in the New York Market and Dom and his team hit the mark. Dom's ability both on developing a marketing strategy as well as designing our blog and website were top-notch. Dom is an asset to any organization and I would highly recommend his services."
"I highly recommend Dom Crincoli and Crincoli Communications Consulting. We recently asked Dom to help us with our communication strategy and rebranding project, and the results were spectacular. He was able to deliver strategic content and business results, accomplishing this within an extremely tight time frame and within budget. He is creative and professional, and worked with our employees like he was part of our organization, not an outside consultant. Dom is a gifted writer and communicator: That is why we refer to him as our 'write' knight!"
"Dom's expertise with content strategy and content creation has taken my business to the next level, transforming my website into an SEO-friendly lead generation vehicle that highlights our thought leadership. Now, with Dom's help, I've found my voice through blogging and I'm producing and promoting content that converts — content that gets read and shared among our friends and colleagues and helps build my business."
"I retained Dom's services for content marketing, business development and lead generation. Dom created a content marketing strategy and tactics that worked to build my business and the authority of my company's offerings with clients. He creates content that converts and was exceptionally flexible and responsive."
Ready to Eliminate Content-Related Concerns?
Seize the opportunity to eliminate content-related angst at your company today. You have nothing to lose.
Reserve Your Confidential Consultation